Many of today’s business executives are caught up in the idea that “more is better” when it comes to communicating. They operate under the theory that the more words used or the fancier the presentation, the more important the content will be perc

eived. As a result, they add useless fluff to content in emails, newsletters or presentations. However, that doesn’t make them look good; it only dilutes their message. Instead of allowing a message to get lost in unnecessary noise, remember that “simple and short” is a much better way to communicate — particularly at the managerial or executive level.

People may nod in agreement, but these same people are afraid that if they speak so plainly that everyone can understand them, their message will no longer sound sophisticated. But the main objective is not to sound sophisticated — it is to get your message across. When your reader is crunched for time, brevity is essential.

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